Art of persuasion

Think about the role of persuasion in our daily lives: Entrepreneurs persuade investors to back their startups.

Art of persuasion

The good news is if you've presented the argument in a way that makes sense to them, they'll think it was their idea. As a business owner or entrepreneur, your job is mostly to persuade. Just by changing three words, it sounds like the lines are busy and other people are calling, so it must be a worthwhile organization. You must persuade people to come work for you, stay in your company, follow your lead, become a customer, be a partner, write stories about you and your company, and much more. Facts, data, and other quantified information is important. Undue influence might show up as a caregiver convincing an older adult to change their will and leave everything to the caregiver, for example. Attitudes serve to direct behavior towards the rewards and away from punishment. So when you praise a person, they feel as though they are beginning to reach their goals of personal achievement, and by liking you more, begin to think that you can help them reach their fullest potential.

Subtlety Is Crucial If you can say exactly what you want someone to believe and they immediately believe it, there isn't much persuasion involved. This makes it easier for that person to persuade them without challenge.

If you can't get an introduction, you need to do some prep work before you try to persuade them of anything. In reality, almost every aspect of business includes some level of persuasion.

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Why should your audience care about your idea? Use contrasting story scenarios to illustrate the impact. Value-expressive: When an individual derives pleasure from presenting an image of themselves which is in line with their self-concept and the beliefs that they want to be associated with.

If you don't come by it naturally, though, it is something you can learn.

The art of persuasion books

Interestingly, Adam Grant in his book Give and Take shares research showing that people that "give" judiciously do better in the long run than those that consistently "take. In some cases, participants in his experiment delivered what they thought was a crippling shock to another person , simply because they were told they had to do so by a person in the study that they thought was a real doctor. Following the tactics of one ancient Greek philosopher can help. They want to fund and work with people who are willing and able to move an idea into the execution phase. To avoid perpetuating the scams of others, it's always important to get your facts straight and be alert to the possibility of deception. We become more influenced by people around us in situations that present a decision. Aristotle believed the best way to transfer emotion from one person to another is through storytelling.
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The Art of Persuasion Hasn’t Changed in 2, Years