A successful apology message can turn a negative experience or situation into a positive one. I can only imagine how awkward the meeting was and how this all must have looked to our customers. I have worked hard on a plan to ensure that we do not lose her as a customer.
I have developed an even clearer organization for my online client files that will make it impossible for me to confuse one file for another. On the other hand, if you were late for work when you really should have been there, an apology may be in order.
Next step to consider: Your apology letter format. One common element of a letter of apology is the reassurance aspect. I believe that I can still do my duties to make our company the best in the business. I feel very grateful to work in such a warm, supportive environment and can assure you that the lack of judgment I've demonstrated here will never happen again But the truth is, not apologizing, or making a feeble non-apology, is often worse.
It was never my intention to cause anyone distress. I regret the whole incident and I am deeply embarrassed to have put us in this situation. Missing deadlines manifests a certain level of being unprofessional.
I am truly sorry.