Indian writing instrument industry moving towards

Growth was driven mainly by pencil-led refills and inkwells and refills, which registered current retail value growth of nine percent and 11 percent, respectively, in They learnt the trade in Germany and eventually, Sanghvi took control of the factory.

market share of pen companies in india 2019

This has helped it grow in all product lines without conflicts, says Raveshia. Compared to the adult literacy rate, the youth literacy rate was about nine percent higher. There are technological improvements in the raw materials, ink and metal used in the making of writing instruments, which increase the user friendliness of the products.

pen industry in india report

As the pencil manufacturing industry grew, it became more and more difficult to depend on imports. Camlin appears to be struggling a bit while managing its business financially as well as operationally.

And this is the reason why consumers still use pens and pencils in this technological era.

Indian writing instrument industry moving towards

In fact, pen manufacturers remain bullish on writing their growth story and are betting on increasing literacy in a developing country like India. It has 10 plants at five locations and exports to 50 countries. This is not true. This helps them to understand industry for which they are dreaming to join in future. And these units are sold in local markets — in stationery shops, book shops, and supermarkets, and distributed in offices. In the high-value segment, where the price is between Rs 20 and Rs , the market players are Uni-ball, Pilot and Parker, whereas in the premium segment, where the price is above Rs , the major market players are Mt Blanc, Parker, Cross, Lamy and Sheaffer. Camlin and HP started using this.

It forayed into colour pencils in Despite an increase in the usage of computers and smart phones, people still continue to use pen and paper. Pencil manufacturing began locally in the s. Linc has a Rs crore market size in the Indian pencil industry.

Market share of pen companies in india 2017

Apart from the daily needs, the psychology of attaching greater value to the written material is still driving growth for the industry. Growth was driven mainly by pencil-led refills and inkwells and refills, which registered current retail value growth of nine percent and 11 percent, respectively, in By the s, when domestic consumption was almost three quarters of a billion pencils annually, deodar was reconsidered an alternative to imports, a timber on which India is still largely dependent. Initially, wood was imported from California but this proved uneconomical. The manufacturing process from start to finish takes a couple of weeks. Many people have the misconception that technological advancements will reduce our dependency on pens and pencils. Today, you will read on Writing Instrument Industry in India The writing instrument industry in India is huge; and it is estimated at about Rs 2, crores. Pencil manufacturing began locally in the s. Smart boards have already replaced blackboards in most classrooms, but primary schools still encourage use of wooden pencils as it helps build motor skills in children, says Raveshia 42 , who retails stationery and art range. Wood used is harvested from private land and farms, protecting biodiversity and maintaining ecological balance. This helps them to understand industry for which they are dreaming to join in future. Getting into pencil manufacturing at that time was an extension of his business interests in stationery, as he was sole selling agent for Lion Pencils.

Pens, which remain the largest category within the industry, accounted for 67 percent of retail value sales in Today, you will read on Writing Instrument Industry in India The writing instrument industry in India is huge; and it is estimated at about Rs 2, crores.

Rated 7/10 based on 106 review
Download
Global Writing and Marking Instruments Industry